Our Mission

Mission:

Promote optimal health through a diet of raw animal meats, fats, and dairy aligning with the wisdom of Nature, following the life’s work of Aajonus’ Vonderplanitz.

Mission Statement:

Create a worldwide Primal Primal Planitz™ community by making products and services that are aligned with Aajonus Vonderplanitz’s values easily accessible.

Goals 2026 and Beyond:

  • Teach the benefits of the Primal Diet™ and living aligned with the wisdom of nature. 

  • Organize and host our annual Primal Planitz™ Conference.

  • Offer coaching consultations and bodywork to support the health of those who are interested in natural health.

  • Write and post monthly Blogs on Primal Diet™ health and well-being. 

  • Host monthly Primal Diet™ Q&As.

  • Host and expand the locations for local Primal Diet™ Potlucks

  • Annually research and updated Primal Planitz™ approved foods, farms, and resources

  • Give continued access to Aajonus Vonderplanitz’ original archived study materials. 

  • Host our “member’s only” Primal Planitz™ on-line Forum

  • Build a Primal Planitz™ Healing Center/Farm/School/Community

  • Create a natural food, clothing, and home products supply chain.

  • Promoted Aajonus’ books and audio recordings

  • Teach and Train other Primal Diet™ Coaches

  • Raise awareness and support for farms and food sovereignty projects

  • Publish more Primal Planitz™ books and create more resources

  • Translate Aajonus’ books and audio recordings into other languages

 

Purpose Statement:

Continually educating the world and ourselves through the principles of the Primal Diet™ to ensure humanity achieves the optimal health they rightly deserve.

Vision:

By 2050, 100 million households realize that disease comes from chemical pollution and malnutrition, not from germs. They will see the benefit of eating raw animal products and eliminating toxic chemicals from our bodies and the environment. This will bring about a shift of awareness turning civilization away from a medicated, mechanical, self-destructive culture towards a thriving, alive, sustainable, healthy, and natural world which, in turn, will create a positive impact on the health of humans, animals, plants, water, air, and soil.

INTERNAL VALUES AND EXTERNAL PROJECTION / IMAGE

  • Compassion: promoting the diet with a supportive approach
  • Integrity: searching for the truth, serving with honesty in all our endeavors
  • Courage: remaining aligned to our purpose in the face of opposition
  • Positivity: leading as an example of a positive lifestyle as antidote to pessimism staying focused on the world we want, inspiring hope and faith certainty
  • Community: Providing meaningful connection and groundedness with like-minded people
  • Humility: Respectful, No Sensationalizing
  • Quality: Appetizing, Attractive, Sustainable Lifestyle

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Aajonus drew his inspiration from the traditional lifestyles of the Eskimos, Masai, and Samburo and research from the 19th and 20st centuries by Antoine Bechamp, Vilhjalmur Stefansson, Dr. Francis Pottenger, Dr. Edward Howell, Dr. Weston A. Price, Gaston Naessens, Dr. George Mann, Eleanor McBean, Dr. Robert Mendolsohn, Udo Erasmus, Theodore A. Strecker, Judith A. DeCava, and others committed to understanding what really contributes to health and wellnessP