Our Mission

Mission:

Promote optimal health through a diet of raw animal meats, fats, and dairy aligning with the wisdom of Nature, following the life’s work of Aajonus’ Vonderplanitz.

Mission Statement:

Create a worldwide Primal Diet community by making products and services that are aligned with Aajonus Vonderplanitz’s values easily accessible.

Goals 2024:

• Over the last year, an aligned, working group of Primal Diet friends, coordinators, coaches, and teammates have been recreating the community services that Aajonus had been working on before he died.
• We launched the Primal Diet Coaching website
• We began hosting Virtual Q&A’s
• We organized local potlucks in Asheville, Los Angeles, and St. Louis.
• We organized and hosted the Inaugural Primal Diet Conference in 2024
• We began offering Primal Diet Coaching 
• We revamped the PrimalDiet.net website to make it more user friendly.
• We have posted 32 Blogs.
• We have promoted Aajonus’ books and audio recordings
• We have updated research on Primal Diet approved food sources and farms

Goals 2025 and Beyond:

• Building a Primal Diet Healing Center/Farm/School/Community
• Continue to teach and coach on the benefits of the Primal Diet
• Create a natural food, clothing, and home products supply chain
• Organize and host a Primal Diet Conference every year.
• Continue to hold Primal Diet monthly Q&As and Groups.
• Expand the locations for local Primal Diet Potlucks
• Fundraising for farms and food sovereignty projects
• Publish more Primal Diet books and create more resources
• Translate Aajonus’ books and audio recordings into other languages
• Teach and Train other Primal Diet Coaches

Purpose Statement:

Continually educating the world and ourselves through the principles of the Primal Diet to ensure humanity achieves the optimal health they rightly deserve.

Vision:

By 2050, 100 million households realize that disease comes from chemical pollution and malnutrition, not from germs. They will see the benefit of eating raw animal products and eliminating toxic chemicals from our bodies and the environment. This will bring about a shift of awareness turning civilization away from a medicated, mechanical, self-destructive culture towards a thriving, alive, sustainable, healthy, and natural world which, in turn, will create a positive impact on the health of humans, animals, plants, water, air, and soil.

INTERNAL VALUES AND EXTERNAL PROJECTION / IMAGE

• Compassion: promoting the diet with a supportive approach
• Integrity: searching for the truth, serving with honesty in all our endeavors
• Courage: remaining aligned to our purpose in the face of opposition
• Positivity: leading as an example of a positive lifestyle as antidote to pessimism staying focused on the world we want, inspiring hope and faith certainty
• Community: Providing meaningful connection and groundedness with like-minded people
• Humility: Respectful, No Sensationalizing
• Quality: Appetizing, Attractive, Sustainable Lifestyle

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Aajonus drew his inspiration from the traditional lifestyles of the Eskimos, Masai, and Samburo and research from the 19th and 20st centuries by Antoine Bechamp, Vilhjalmur Stefansson, Dr. Francis Pottenger, Dr. Edward Howell, Dr. Weston A. Price, Gaston Naessens, Dr. George Mann, Eleanor McBean, Dr. Robert Mendolsohn, Udo Erasmus, Theodore A. Strecker, Judith A. DeCava, and others committed to understanding what really contributes to health and wellness